The main principle: start with the size of the room.
Compare the available space with the painting's dimensions.
It’s important not to overcrowd the space. For example, it’s not realistic to fit a massive three-meter canvas with an elaborate frame into a small room (although the bold idea is admirable!).
If it's hard to visualize the size of the painting, create a temporary template with paper and attach it to the wall. Step back, move closer, and view it from different angles. Some galleries offer a fitting service where selected works are brought to your home so you can decide on the spot.
Alternatively, you can use the Google Arts & Culture app to digitally place a painting in your room in real time. Simply find a known artwork in the app and click on "show in augmented reality" (see photo). This way, the program will guide you in positioning the art.
Space around the painting.
Ensure there is enough free space around the artwork. Art thrives in open spaces, so leave room for the picture to "breathe." The wall acts as a second frame, embracing the piece. Don’t place the painting too close to furniture like cabinets or sofas.
Viewpoint.
The center of the painting should be at eye level or slightly higher. Avoid hanging art too high, as it can strain your neck. If the painting is placed above a table or sofa (a traditional placement), make sure it’s comfortable to view from a seated position.
Purpose of the room.
Decide which room the painting will be placed in. Almost any room can benefit from art, except for spaces like bathrooms with high humidity. Avoid placing paintings in areas with direct sunlight, as it can damage the artwork, especially oil paintings.
Lighting.
Avoid direct sunlight on paintings, as this will cause colors to fade. Opt for indirect or soft lighting, like wall sconces, floor lamps, or spotlights, to highlight your artwork without harming it.